According to statements made by compers themselves, the most diligent among them enter several hundred contests a week, racking up prizes valued in the five digits every year. Vincent Bartscher, a 25-year-old student of business and sales engineering from the town of Schwerte, in the German state of North Rhine-Westphalia, has neither the time nor the “hunter’s instinct” needed for this. And yet, Bartscher holds an unusual record in the history of tesa sweepstakes, which have been a part of the marketing mix for many years. He’s the one who missed the deadline for entries by almost two decades – and got a consolation prize anyway. It’s quite a tale!
1999 prize draw
In 1999, about three years after tesa poster strips were introduced, the consumer marketing team in Germany organized a prize drawing by postcard. The question was: How long are tesa poster strips when they are removed? Bartscher’s grandmother, who had seen a thing or two in her day, would definitely have known the answer (“At least 10 cm”), but the prizes advertised obviously didn’t hold enough appeal for her to enter the contest.
One of the prizes, for example, was a trip for four, including accommodations, VIP passes, and backstage action, for the concert “The Dome.” Germany’s biggest music event for teens and young adults, the TV show version of The Dome drew audiences of millions as well. The concert featured many of the hottest teen idols from 20 years back, people whose names have now largely faded from memory except for nostalgia. Only the band Scooter is still intoning their hit “Hyper Hyper” at high volume on international stages these days.
In 2017, when Bartscher was helping his grandmother move, he happened to find the sweepstakes entry card. He filled it out for fun and sent it to tesa Customer Service. A fan of pop music, Bartscher’s grandma had packed a CD with hits by No Angels and Modern Talking into his backpack when he started school. He wrote in “Worth a try!” after the deadline – October 31, 1999.
Janine Blum, tesa Corporate Communications, got in touch with the very tardy entrant. She sent him a selection of current tesa products and learned that he actually does have plans to go pro for a time once he finishes his degree, in May 2019. But not as a comper – instead, he will be competing as a triathlete. “I’ve already completed two long-distance races, and I want to qualify for the Ironman in Hawaii,” he says. Bartscher is sure to have a “hit” or two to tell his own grandchildren about one day.